Lawrence of Arabia and Communications

The guys at Marketing Playbook have been reading T.E. Lawrence's biography, where it's disclosed that Lawrence read broadly on strategy.  The marcom-relevant quote:

"The study of communication."  This is really interesting -- all about how you move, stay in touch with your resources and allies and stay on top of what is going on.  Not to be flip about it but it sounds a lot like the core of marketing -- products as conversations, businesses as conversations, teams as conversations.

Can't argue.  Won't argue.  Will now read the book.