Jeff Risley, a native Kansan, riffs on the new Kansas "tagline" BS, which apparently is coming home to roost. It galls him as much as it does me. I hope he's not the only one jumping up and down about this giant waste.
Asked what he thought of "KANSAS. As big as you think," [associate dean of the Journalism school at Kansas University David] Guth said he liked it.
"That definitely plays off of our hopes and dreams for the future," he said.
No disrespect to Prof. Guth, but that's the problem exactly. A marketing campaign that plays off hopes and dreams for the future, not on relevance and value right now.
I'm going to be interested to see how this goes, though I suspect we all know.