New Jersey selected a new slogan and announced it yesterday.
New Jersey: Come See For Yourself
I'm skeptical of any state trying to cure its image problem with a new tagline, but at least New Jersey didn't spend $750K on a worthless line, like Kansas did. The Jersey folks collected several thousand suggestions (like: New Jersey / You Got A Problem With That? Beautiful.), and the tourism council and Gov. Codey narrowed it down to five. Then they had a big vote, and Come See For Yourself is the winner.
I hope this works well for them (and downstate Jersey is indeed very nice), if only because they didn't waste a bunch of money getting there.