Well, I thought Kansas had the market cornered on overreaching "taglines." Nope. Washington's turn.
There's certainly a lot to see and do in the great state of Washington, I'll give them at least that. But Say WA? It's like a parody of itself. I wonder if the bet is that people won't take it 100% seriously, and everyone can have a quasi-laugh about it.
I don't know. If you're serious about attracting tourism, why don't you talk about what you have to offer, and not around it?