You get your head back under water, and it gets harder to breathe.
I miss discussions on the issues of marketing and PR. I think there are a couple of reasons for this --
1. I'm busy. (But that's just me.)
2. There's not a whole hell of a lot to write about at the moment.
So here's some head gravel:
Journalism: Mike Arrington links to a strong post from Philip Kaplan about his recent experience with journalists covering a CEO change at the company he founded. As is my general rule, I'm not going to slam journalists, but I will point out there's good and bad in everything, including that profession. Is it just human nature for a story to be tricked up to heighten interest? Maybe that's not even relevant -- I've been on the receiving end of that Kaplan experienced and it's unpleasant. If you're a PR practitioner, it's a good reminder of the fact that you're not usually in any kind of control of your story.
PR and spinach: Anytime there's a crisis of some kind, I'm always a little amused, if not annoyed, at its description as a PR problem. Let's sweep that out of the way -- what this industry has is a problem (and a temporary one at that, one would assume) with its product. It's not safe at the moment. No one wants to buy it anyway. Before long, it will get figured out and it will be safe to buy, and we'll start eating it again.
The challenge between now and then is the one of restoring trust. What do you communicate, to whom, and how, to restore trust in the product and help induce purchasing of the product? That's what I would want to focus on. For plain-spoken wisdom on this, smarter than what you just read here, see John Wagner.
Fitness: My summer fitness goals had to do with getting in shape for triathlon events. It worked -- I'm in good aerobic condition. However, thanks to a week of barbecue and throwed rolls in the midwest in August, I'm not particularly, uh, svelte.
I'm much more motivated to work for results when I have a goal to aim for. So, my wife and I just learned we have an opportunity for a beach trip in January -- there's the new goal, thank you. This time I'm going to take some time to learn about nutrition, about which I know little, and focus that along with a revamped workout. I'd like to see what kind of shape I can really get into.
Ollabelle: Have you heard this group? Roots-influenced music that is hard to categorize. Some bluegrass, some folk, some rock, some gospel, some country. Really great harmonies. They're second album, Riverside Battle Songs, is well put together.
One other thing, please: When you could not care less about something, don't say you could care less. If you could care less, then you actualy could care less, not that you could not. I'm begging you.