My brother sent me a couple of funny tent cards from Shakespeare's Pizza in Columbia, Mo. They're great -- one is a food pyramid with fruits, veggies and lean meat at the top, with 15-83 servings a day of pizza and Parmesan documented wide across the bottom. They're known for these cards, which are clever without being over-clever.
Besides having great pizza (and they do), they have an irreverent, entertaining way about doing their business. They amuse themselves, obviously, and thus amuse their customers. Hell of a way to do business.
THE MISSION STATEMENT OF SHAKESPEARE'S PIZZA:
It's the pizza, stupid. And maybe the beer.
Everything else can go fly.
Have a good time doing it, just wash your hands before and after.
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