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John Wagner

Thanks for the kind words, Mason. I hope someone out there is listening, but it probably needs to be the clients, not the agencies.

There are lots of tools at our disposal these days that enable us to reach folks directly, without the mindless media outreach efforts. Clients need to insist that their agencies put down the Bacon's and come up with some creative content that WILL make an impact.

Mason Cole

Thanks John. I think you're right. To me, it's the elephant in the room that both sides are equally willing to ignore. I'm not sure why -- comfort zone, maybe. Everyone is happy when they're heads down in "leading provider is pleased to announce" press release language instead of thoughtfully building productive relationships.

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