Two very useful and worthwhile PR items:
Shel Israel: What Must PR Do? Part I here, Part II here. I agree with nearly everything and have some catch-up work to do myself.
Steve Rubel: Time To Go The Distance. He talks here about some overdue remedial work PR agencies must do to keep, well, their agencies relevent. Lots of practitioners are stuck in yesterday's mode with no idea where the road goes from here.
All good reading.
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