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John Wagner


I don't know ... there's something to the "rolling thunder" idea of news releases, especially if the client is signing new customers, partners, etc. and the news is real.

The idea that visibility helps build credibility seems to have some value. If you're out there and visible, people sense that "something is happening" even if they don't care so much about the individual pieces of news.

Mason Cole

Good point, John. I agree fully, so long as -- and you said it well -- the news is real. My gripe is with clients who just want their names out there for no real reason.

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